Last week, Joe Rogan made a reportedly $100 million deal with Spotify to go exclusive. He was underpaid. The value Joe Rogan brings to Spotify’s network — even if the amount is two or three times the reported $100 million — is vastly more and the markets proved as much.
Spotify stock jumped $5 Billion dollars following the announcement. Markets are the most reliable gauge of a creator’s contribution to a network’s value.
The RAE network doesn’t have someone with the size of Joe Rogan on it…yet (although we may have the next “Joe Rogan”). However, as each creator moves onto the network the flurry of snow grows into a blizzard which becomes the snowball that triggers an avalanche of adoption. Every avalanche, with the power to move thousands of tons of heavy snow and ice, begins with just a few ounces of snow shaken free. The creators on Rokfin are the flurries of change creating an avalanche.
The RAE token is a new financial vehicle that captures the full network value and then distributes the accurate value to the creator for their contribution. It’s not stock and it’s not cash. It’s a utility token whose demand is derived from Rokfin burning (destroy) RAE to distribute content. There is a finite supply of RAE and the minting schedule is open for all to see. The creators, platform, and customers are aligned to each obtain their full value and power of the network. Anyone who thinks it’s bullshit can audit the network in a manner that would make a forensic accountant content.
Rokfin is based on a proven bundling subscription business model. The more creators in each content vertical mean more folks purchasing a subscription. Creators then earn tokens and realize their full value to a network, which attracts more creators, makes the bundle stronger, and attracts more subscribers. This of course makes the choice to join Rokfin easier for each creator, and thus an avalanche of adoption begins and never stops.
Martin Floreani
Rokfin Founder and CEO
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