On Rokfin, we’ve identified four key factors that affect a content creator’s revenue potential.
As a content creator, the most important thing you want to know when exploring content-hosting platforms is: how much money will I make? On Rokfin, we’ve identified four key factors that affect a content creator’s revenue potential:
- Audience (Fanbase) Size
- Marketing/Promotion Frequency
- Quality and Exclusivity Of Content
- RAE Token Price
You can start estimating your revenue potential on Rokfin by evaluating how much of your fanbase (your social media followers, website visitors, email list, etc.) will convert into paid subscribers to your channel.
The table below shows Rokfin platform-wide averages for creators’ Clickthrough Rate (CTR: the number of your off-platform followers who visit your Rokfin channel) and Conversion Rate (CVR: the number of visitors to your channel who convert into paying subscribers).
Using these clickthrough and conversion rates, you can start to project your high-end and low-end revenue potential, which is affected by the four key factors mentioned within this article.
1. Audience (Fanbase) Size
The larger your audience, the more clickthrough traffic (visitors) you’ll generate from off-platform to your Rokfin channel. This is why it is important to continue growing your social media following, email list, etc., in tandem with building your Rokfin channel.
Below is a table showing how much you could potentially earn based on the platform-wide clickthrough rate and conversion rates (31% and 1.3%, respectively).
2. Marketing/Promotion Frequency
The more you market your content across all of your social media platforms, website and email list, etc., the higher your audience clickthrough rates will soar. The table below shows how much money you can expect to make per month based on various clickthrough rates — the platform-wide average is highlighted in red — and the size of your following.
A creator who rarely promotes his/her content to his social media audience, his website visitors, and email list will generally have an engagement rate of <10%. On the other hand, a creator who consistently promotes each piece of Rokfin content that he/she produces will generally prompt an engagement rate between 20%-35%. There are numerous Rokfin creators, however, who have been able to drive audience engagement rates between 50%-75%.
3. Quality and Exclusivity Of Content
The quality and exclusivity of your content greatly affect the rate at which your fanbase will subscribe to your channel after visiting. The table below shows how much money you can expect to make per month based on various conversion rates — the platform-wide average is highlighted in red — and the size of your following.
A channel that is publishing the same content to various platforms, for example, is expected to convert traffic at < 1% CVR. On the other hand, content that is greatly sought after by an audience for its quality and exclusivity can convert anywhere between 2–7% of channel visitors.
4. RAE Token Price
Rokfin pays creators in RAE (an ERC-20 utility token) because it allows creators to earn a multiple on their contribution to the platform. Unlike cash, creators can hold their RAE to maintain a stake in the network. RAE Token is traded on a secondary market and can be exchanged for other digital assets or fiat currency. It is not under the control of Rokfin, Inc. or any other digital platform, so it may fluctuate in value as the market finds price discovery.
All of the table data listed within this article assumes a RAE Token price of $1.65, which pays content creators approximately $16 for every paying subscriber he/she acquires on the platform. Because a Rokfin subscription costs $9.99/month, this means that the platform is paying creators a multiple of ≈1.6 for each subscriber a channel acquires. This multiple has varied from 1.1x - 4.0x.
Apply To Become A Rokfin Creator
If you are a content creator who would like to bundle his/her content with others like Bryan Callen, Jimmy Dore and Whitney Webb, and more importantly, you would like to take a dramatic step forward in maximizing your revenue potential, then apply here to join the Rokfin platform.
About Rokfin
Rokfin Inc., is based in Austin, Texas. It is a creator-first subscription marketplace where creators bundle their content to grow monthly recurring royalty streams. Rokfin uses the RAE Token, a utility/access token. Channels are rewarded in open and transparent proprietary methodology that compensates creators for their pro-rata share of the network surplus and ongoing royalties for the lifetime value of their subscribers. For more information, visit Rokfin.com or RAEToken.org.
